Overview
Vertu Motors has opened its first Geely Auto dealership in the UK, launching Vertu Geely Glasgow South. The site is trading while redevelopment continues, marking a key step in Geely’s retail rollout after its UK entry in late 2025.
Key points
- Adds Geely to Vertu’s manufacturer portfolio and expands Geely’s UK sales and service network.
- Focuses on mainstream, family-sized new energy vehicles with pricing around the £30,000 mark.
- Glasgow South serves as a strategic hub while Geely seeds a broader national dealer network.
Models now available
- EX5 (all-electric): Five-seat family SUV priced just under £32,000.
- Starray EM-i Super Hybrid (PHEV): 1.5-litre petrol engine paired with plug-in hybrid tech, two battery options, starting under £30,000.
- Both models were refined for UK roads with chassis engineering input from Lotus.
Network growth and rollout
- Glasgow South is a cornerstone site as Geely establishes sales and aftersales coverage.
- Further dealer appointments are planned, including Williams Motor Group (Manchester and Liverpool) and Lipscomb Cars (Maidstone).
- Opening during redevelopment enables immediate customer access and brand presence.
What the companies said
- Vertu leadership called the opening a “major moment,” highlighting Geely’s reputation for innovative, affordable EVs and confidence in a growing model line-up.
- Geely Auto UK emphasised accessibility, value and quality, positioning the EX5 and Starray EM-i as the start of a wider “new energy” range.
- Both brands underlined UK-specific tuning and the importance of partnering with established dealer groups to accelerate market entry.
What’s next
Vertu will introduce local customers to the EX5 and Starray EM-i as more Geely sites come online. Geely plans continued expansion of its national network and model range to build momentum in the competitive family EV and PHEV segments.
