Summary
Swansway Motor Group expanded its internal electric vehicle charging network to more than 100 points during 2025 to support rising EV sales and service volumes. The upgrade is designed to future‑proof operations as customer confidence in EVs grows.
The charging points are for internal use only, serving technicians, vehicle preparation teams and operational staff. Swansway positioned the move as a practical investment in workshop capacity and efficiency rather than a customer-facing amenity.
Key figures
- Internal charging points: 100+ across the group (2025).
- Fully electric vehicles: 11% of 2025 sales, up from 6% in 2024—an 83% year-over-year increase in EV share.
- Top EVs driving demand: Audi Q4 e-tron (best-seller), Volkswagen ID.Buzz, BYD Dolphin.
Operational focus
The internal network underpins pre-delivery checks, software-related tasks, routine maintenance and handover preparation, helping avoid bottlenecks as EV volumes increase. Reliable on-site charging is becoming part of the operational baseline to keep vehicles moving efficiently through each stage.
What’s not specified
- No site-by-site breakdown of charger locations.
- No equipment specifications, charger speeds or vendor details.
- No clarity on energy management or electrical capacity upgrades.
- Charger uniformity across sites not indicated.
Why it matters
The build-out reflects dealer-level adjustments as EVs take a larger share of showroom traffic and service bays. Swansway links the decision to an 18‑month improvement in customer sentiment toward EVs and frames the investment as proactive to maintain service standards while scaling its EV proposition.
Timeline and status
The buildout occurred during 2025. Motor Trader reported the upgrade on Monday. Swansway did not specify whether further expansions are planned.
