Summary
Suzuki GB celebrated the graduation of 24 apprentices—technicians and customer service advisors—at the British Motor Museum in Gaydon, underscoring a strong focus on high‑voltage and electric vehicle (EV) skills across its dealer network as the brand’s lineup electrifies.
Certificates were presented by Takanori Suzuki, managing director of Suzuki GB, and Denis Houston, director of aftersales, with families, dealership employers, and senior executives in attendance.
Key takeaways
- Graduates came from automobile, motorcycle, ATV, and customer service pathways, completing programs by the end of 2025.
- Event messaging emphasized advanced EV training as core to aftersales readiness and customer support.
- Apprenticeships blend dealership-based learning with structured tuition at Suzuki’s Doncaster training center.
- The program aligns with the launch of the e VITARA and plans for three more fully electric models by 2030.
- Dealership participation—hiring, training, mentoring—was highlighted as central to outcomes and service quality.
EV skills focus
Specialist content in the curriculum targets high‑voltage competencies increasingly required in workshops, including safe power isolation, battery management system diagnostics, and thermal management of battery packs.
Program structure and impact
The cohort followed a multi‑year path combining on‑the‑job experience with expert instruction in Doncaster, designed to match real‑world service demands and customer‑facing needs as electrified models grow in the parc.
Graduates return to dealerships with factory training credentials applicable to emerging technologies, while customer service graduates are prepared to guide owners on charging, maintenance intervals, and new‑technology expectations.
Outlook
Suzuki framed the graduation as both a personal milestone and a marker of organizational readiness for an electrified portfolio. While no changes to program capacity or intake timelines were announced, the company reaffirmed apprenticeships—and high‑voltage content in particular—as a continuing priority.
