Overview
Automakers and regulators outlined shifting sales targets, product strategies, and incentives across major markets. Reported Feb. 17 by The Drive, the moves span growth ambitions, large-scale software updates, commercial EV upgrades, evolving EU subsidy rules, a diesel return in Europe, and a new Ferrari prototype.
Automaker developments
- Subaru: Targeting annual sales of 1.2 million vehicles by the early 2030s—nearly a one-third increase over its pre-pandemic peak—positioned as a response to tariff pressures that could erode operating profit. Specific regional or model strategies were not detailed.
- Volvo: Began a long-promised software rollout to more than 2.5 million vehicles with Google-based infotainment (covering models from 2020 onward). Features and regions weren’t specified, but timing is notable given earlier delays.
- Rivian: Planning van updates focused on more power and range—the second major enhancement since the model’s 2021 launch. The company cited a 50% increase in van sales in 2025 and reaffirmed its commitment to deliver 100,000 vans to Amazon by 2030.
- Stellantis: Preparing to reintroduce diesel models across Europe, reflecting demand in segments where range and fuel efficiency remain priorities. Brands, models, and timing were not disclosed.
- Ferrari: A track-focused prototype—expected to be the 296 Challenge Stradale—was spotted testing on public roads. No technical details or reveal timeline yet.
Policy shift in Europe
The European Commission is considering a proposal requiring electric vehicles to contain at least 70% EU content to qualify for state subsidies, aimed at countering low-cost imports and reinforcing local manufacturing. Definitions, verification, and phase-in details will determine real-world impact if adopted.
Why it matters
- Retail pricing and incentives could shift as EU content rules reshape sourcing, supply chains, and eligibility for subsidies.
- Large-scale software updates highlight the growing role of connected services in customer experience and dealer support.
- Commercial EV momentum continues, with iterative upgrades improving performance, range, and fleet usability.
- Powertrain diversity persists as automakers balance EV growth with ICE offerings, especially in regions with varied infrastructure and regulations.
What to watch next
- Subaru’s roadmap to reach 1.2 million annual sales (models, regions, and timelines).
- Volvo’s regional timing and feature notes as the software rollout progresses.
- Rivian’s detailed specifications and delivery schedule for van upgrades.
- The European Commission’s formal unveiling of the 70% EU content rule and implementation plan.
- Stellantis’ brand- and model-level diesel reintroductions and market timing.
- Ferrari’s official reveal and specifications for the 296 Challenge Stradale.
Updates were compiled by The Drive on Feb. 17.
