Overview
Snows Motor Group has opened two new BYD showrooms in Waterlooville, Hampshire, and Honiton, Devon, expanding the Chinese manufacturer’s footprint across southern and South-West England. The Southampton-based dealer group now represents BYD at six locations, each staffed with qualified technicians for aftersales work including servicing, repairs, and MOTs.
Demand and strategic rationale
General manager Nick Humphries said the openings build on strong early demand since Snows joined BYD’s UK network. He highlighted BYD’s value proposition, describing its vehicles as offering “fantastic performance” at a competitive price and expressing confidence that Waterlooville and Honiton will mirror the popularity seen at the first four sites.
Regional impact
The additions increase retail and service capacity along the south coast and into Devon. Waterlooville complements Snows’ established presence in the town—where it previously revamped its Toyota dealership—while Honiton extends access to BYD sales and service further west. Snows did not share site-specific details such as addresses or opening hours.
BYD market momentum
The expansion follows rapid UK growth for BYD. According to Motor Trader, the brand registered 51,422 vehicles in 2025, a record that placed it sixth among best-selling marques. BYD also introduced the SEALION 5 DM-i as its ninth UK model, confirming pricing and specifications, and broadening entry points for shoppers.
Aftersales focus
Snows emphasized trained technicians across all six BYD sites to support the growing population of electric and hybrid owners, offering convenient service points for maintenance, repairs, MOTs, and warranty work as volumes rise.
Outlook
While Snows did not disclose sales targets or plans for further BYD openings, it said strong performance at its initial sites encouraged the expansion. The Waterlooville and Honiton showrooms are open now, strengthening BYD’s retail and service network in key population centers across the group’s operating area.
Key takeaways
- Two new BYD showrooms: Waterlooville (Hampshire) and Honiton (Devon).
- Total Snows BYD sites: six across southern and South-West England.
- All sites provide aftersales: servicing, repairs, and MOTs by qualified technicians.
- BYD momentum: 51,422 UK registrations in 2025; SEALION 5 DM-i added as ninth UK model.
- No addresses, hours, or sales targets disclosed; both new sites are open now.
