Overview
Ram CEO Tim Kuniskis says the RHO is the better everyday pickup for most buyers, even as Ram revives the TRX as the flagship performance model. He frames the RHO as the daily-driver choice on practicality and price, with the TRX positioned as a premium, occasional-use performance truck.
Key Differences
- Daily usability: Kuniskis calls the RHO “way, way, way better” as an only vehicle.
- Pricing: TRX starts at $102,590; RHO starts at $75,640 (a $26,950 gap).
- Performance: TRX 0–60 mph in 3.5 s; RHO in 4.6 s (1.1 s difference).
- Engines: TRX uses a supercharged 6.2L V-8; RHO uses a high-output inline-six.
Specs and Performance
- TRX: 777 hp; 0–60 mph in 3.5 s. The Drive reports it’s the quickest gas-powered pickup available.
- RHO: 540 hp and 521 lb-ft; 0–60 mph in 4.6 s.
Operating Costs and Drivability
Fuel economy numbers weren’t provided. Kuniskis acknowledges that living with the TRX daily involves higher operating costs typical of a supercharged V-8 tuned for extreme performance, while the RHO is expected to be easier to live with for commuting and long trips.
Strategy and Context
Ram aims to serve a wider range of buyers by pairing a halo TRX with the more accessible RHO. Kuniskis highlighted a broader performance push—“The Last Tenth and LFG”—including reviving the Hemi V8 and SRT Performance Division, and moving the TRX benchmark from 702 to 777 hp to reassert leadership.
Bottom Line
The TRX delivers ultimate speed and brand spectacle at a six-figure price, while the RHO offers most of the performance with fewer compromises for daily use. The $26,950 premium for TRX buys 237 more horsepower and a 1.1-second quicker 0–60, but many buyers may prioritize the RHO’s balance of speed, cost, and livability.
