Overview
The National Automobile Dealers Association announced the NADA Show 2026 Expo has sold out exhibitor space, with 600+ companies set to showcase AI tools, EV infrastructure, and operational solutions across two halls in Las Vegas. The show runs Feb. 3–6, 2026; the expo floor is open Feb. 4–6.
Two-Hall Layout
NADA is splitting the expo into distinct focus areas to balance discovery and execution:
- North Hall (Innovation): 145 first-time exhibitors, “real applications of AI,” and a direct gateway to the Main Stage to streamline movement between keynotes and exhibits.
- West Hall (Operations): Concentration of trusted providers and day-to-day operational tools, plus a new Product Discovery Stage for live demos and deeper product evaluations.
Education and Product Demos
- Dealer Learning Lab (North Hall): Fast-paced, 20-minute sessions led by dealers and practitioners with actionable takeaways.
- Product Discovery Stage (West Hall): Hands-on demos and side-by-side comparisons to help buyers assess technologies efficiently.
Representative topics include digital marketing, service operations, leadership, and profitability—aimed at strategies attendees can apply immediately.
Additional Features
- EV Power Pit: Centralized hub for EV retail readiness—covering infrastructure, charging, and retail operations for teams at any stage of adoption.
- NADA Pavilion (redesigned): Guidance on membership benefits and programs that support dealership performance and resilience.
Expo Dates and Hours
The NADA Show runs Tuesday–Friday, Feb. 3–6, 2026. The expo floor operates on these days:
- Wednesday, Feb. 4: 10:00 a.m. – 5:00 p.m.
- Thursday, Feb. 5: 8:30 a.m. – 5:00 p.m.
- Friday, Feb. 6: 8:30 a.m. – 12:30 p.m.
What Attendees Can Expect
- A comprehensive view of providers across sales, service, F&I, marketing, workforce, and back-office operations.
- Streamlined traffic flow between Main Stage programming and exhibits to accelerate learning and vendor discovery.
- A clear pathway from innovation (North Hall) to implementation (West Hall), enabling quicker, more confident technology decisions.
Notes and Next Steps
The announcement, published Nov. 20 and attributed to Maryann Malesardi, highlights the sold-out status and new layout. Detailed session schedules and exhibitor directories will follow as the event approaches.
