Overview
myKaarma announced an artificial intelligence tool that grades the quality of technician-recorded service videos for auto dealerships, saying it helped standardize what customers see and increased repair revenue in pilots. The Tech Video Grader is set to debut, alongside new AI-enabled communications and scheduling features, at NADA Show 2026.
What Tech Video Grader Does
Built on myKaarma’s Collaborative Workflow AI (cwAI), the grader evaluates service videos against dealership-defined standards and basic best practices. It emphasizes credibility cues customers value, such as displaying tire and brake measurements when those items are recommended, and includes an automated profanity check to protect dealership brands.
Reported Pilot Outcomes
- Repair orders linked to high-scoring videos generated an average of $40–$90 more per RO than low-scoring videos, according to myKaarma.
- The company described the uplift as a consistent ~12% boost across repair orders for all manufacturers in pilots.
- Pilot stores saw a 10% improvement in overall video quality.
- Dealers cited higher approvals, more dollars per RO, and better CSI tied to improved video quality.
Additional AI Products Announced
myKaarma will also showcase two AI-enabled tools aligned to service-lane workflows: ServiceConcierge with Service Pre-Diag and Communications+.
- ServiceConcierge + Pre-Diag
- AI voice agent answers calls 24/7, books appointments, and routes complex questions to staff.
- In pilots, handled 22% of total bookings and lifted booked appointments by 11.7% year over year.
- Pre-Diag interviews customers before arrival to create a structured intake record for technicians.
- Reported effects: 20% increase in service requested at booking, 30–40 minutes less diagnostic time per vehicle, and 25+ hours saved per month for dealership teams.
- Communications+
- AI reads, tags, and prioritizes inbound messages across channels to reduce routine status calls and speed responses.
- Pilot users saw a 50% reduction in “time-wasting” status calls reaching the BDC and lower average response times.
- Includes “Action Required” categories, an escalations engine, and a single customer-facing number for text, email, and voice.
Intended Operational Impact
The AI portfolio targets measurable outcomes: higher repair approvals, more dollars per RO, and less time spent on administrative work (call handling and message sorting). The approach ties video presentation quality directly to revenue and customer satisfaction while standardizing the service brand experience across teams and rooftops.
Context and Disclosures
myKaarma did not disclose how many dealerships or OEM brands participated in the pilots and did not detail the full scoring methodology beyond citing criteria such as measurement display and language filtering. The reported pilot results and product claims come from myKaarma’s announcement.
Availability
myKaarma plans to demonstrate Tech Video Grader, ServiceConcierge with Pre-Diag, and Communications+ at NADA Show 2026 (Booth 1753W), with presentations during the event.
