Overview
Motorpoint is deploying electric vehicle battery health certification across its 21-store network after a successful trial with diagnostics provider Generational, aiming to speed used EV sales and give buyers clearer information about battery condition.
Key points
- Motorpoint will only retail EVs that achieve a “very good” or higher battery health rating.
- Early rollout data shows BEVs with certification sold four days faster than comparable untested BEVs.
- Across more than 1,500 tested BEVs and PHEVs, the average state of battery health was 96.6%.
- The certification is being integrated into Motorpoint’s high-volume preparation workflow to standardize EV checks and reduce buyer uncertainty.
How the certification works
Generational’s process connects to a vehicle’s OBD port, requires minimal staff training, and delivers results within minutes. The findings are presented on a customer-facing certificate to create a shared reference point for battery condition during the sales process.
Why it matters
Battery health is emerging as a key decision factor—akin to mileage—for secondhand EV buyers. Verified, easy-to-understand battery data is intended to build trust, reduce ambiguity, and accelerate transactions across Motorpoint’s network.
What’s not specified
- Exact thresholds behind each battery health rating and how state of health is calculated.
- Pricing for the testing service.
- Whether certificates will be displayed online, in-store, or both.
- If testing extends to non-retail vehicles (e.g., part-exchanges headed to wholesale).
- Whether the certificate includes guidance on expected range or charging performance.
- How often batteries are rechecked while vehicles remain in stock, and how many vehicles fall below the “very good” cutoff.
Context and outlook
The rollout comes amid expanding UK used EV availability and growing attention to how battery condition influences values and buyer confidence. By setting a clear quality threshold and standardizing assessments, Motorpoint and Generational aim to make battery health data a routine part of used EV retailing and sustain faster sales across the network.
