Summary
The Drive reports that Ford’s Mustang Mach-E outsold the gasoline Mustang for a second straight year in 2025, despite a late-year expiration of electrification incentives. Ford sold just over 51,000 Mach-Es versus roughly 45,000 gas Mustangs, a gap of nearly 14%.
Key numbers and year-over-year context
- Mach-E 2025 sales were 125 units below 2024; gas Mustang fell by about 700 year over year, according to The Drive.
- The two-year pattern suggests steady demand for the Mach-E and a modest dip for the gasoline coupe.
Timing and incentives
The Drive notes Mach-E sales were “front-loaded” in the first three quarters of 2025, followed by a sharp decline after incentives expired in Q3. Even so, the Mach-E finished the year with a clear lead over the gas Mustang. In 2024, sales were more evenly distributed across the year despite similar totals.
Lineup shifts and portfolio context
Amid broader changes to Ford’s EV lineup, The Drive reports that with the end of the F-150 Lightning, the Mach-E is Ford’s only mass-market, pure battery-electric passenger vehicle currently in showrooms. The E-Transit remains on sale but is primarily aimed at commercial customers. The outlet also reported Ford does not plan to replace the current E-Transit with another U.S.-market electric van when its production run ends and could consider a hybrid alternative instead (The Drive’s reporting/claim).
Strategy signals
According to The Drive, Ford intends to develop an affordable, mass-market electric pickup as part of a strategic pivot toward lower-cost offerings more aligned with current buyer interest. The outlet expects the planned truck to share more with the compact Maverick than the full-size Lightning (outlet expectation/claim).
Implications
- Incentives and timing affected quarterly performance, but The Drive’s numbers suggest incentives alone did not drive Mach-E demand.
- The gas Mustang’s roughly 45,000 deliveries remain significant for a niche performance coupe, even as the Mach-E leads on volume under the Mustang badge.
- The Mach-E’s steady sales base could help underpin Ford’s next EV steps, especially if the company brings a lower-priced electric pickup to market.
- For consumers, the sales split reflects broader preferences for crossovers and utility vehicles that predate the EV era.
