Overview
Keyloop has agreed to acquire UK-based Motortech.ai and integrate its conversational AI into Fusion, Keyloop’s Automotive Retail Platform, to help car retailers streamline operations and extract more value from customer interactions. The deal is subject to regulatory approvals anticipated in the first quarter of 2026. Financial terms were not disclosed, and no product availability timeline was provided.
What Motortech.ai Adds (AIME)
Motortech.ai develops AIME, a conversational AI customer agent designed to replace static website forms and manual replies with real-time, two-way engagement tailored to automotive retail workflows.
- Searches and compares vehicles for buyers
- Qualifies leads and answers queries
- Administers trade-ins
- Logs vehicle reservations
- Produces finance quotes and agreements
By automating these tasks, AIME aims to reduce repetitive staff work and speed handoffs to sales and finance teams.
Integration Plans
Keyloop plans to embed Motortech.ai across Fusion and related systems to create a consistent conversational layer from initial inquiry to financing and reservation. Dealers would engage customers across websites and other channels without relying on static forms or delayed manual replies. Integration work will proceed after regulatory clearance; both companies are planning to move quickly post-close.
Expected Benefits
- For dealers/OEMs: Reduced friction across workflows, improved lead quality, faster response times, more consistent data capture within a single platform, and fewer errors from re-entry.
- For customers: Faster, clearer answers and 24/7 responsiveness via guided dialogues that collect details and trigger next steps.
Unknowns and Dependencies
- Deal closure depends on regulatory approvals expected in early 2026.
- Purchase price and transaction structure were not disclosed.
- Branding and product naming changes, as well as specific feature rollout timing within Fusion, were not detailed.
Context on Keyloop
Fusion connects dealership workflows and data across sales, aftersales, and customer engagement. Keyloop presents itself as a global leader in automotive technology (claim) and says it supplies software to more than 70% of the UK’s top 200 dealer groups (claim). Adding Motortech.ai is positioned as part of a broader effort to deepen AI across dealership operations.
What’s Next
If approvals are granted on the expected timetable, Keyloop plans to begin integrating Motortech.ai’s tools throughout Fusion and to scale deployments for franchised dealers and OEMs, with further updates to follow as the acquisition progresses.
