Overview
Ford and Amazon have launched a pilot that lists Ford Blue Advantage certified pre-owned (CPO) vehicles on Amazon Autos in Los Angeles, Seattle and Dallas. Shoppers can browse inventory, arrange financing and complete most purchase steps online before picking up the vehicle at a participating Ford dealer.
How the program works
The collaboration blends Amazon’s shopping interface with dealer-controlled transactions to streamline discovery through pickup.
- Customers search Amazon Autos, select a Ford Blue Advantage vehicle and apply for financing online.
- Listings show itemized pricing, vehicle history, condition reports and lender options (including Ford Credit), with much of the paperwork handled digitally before pickup.
- Final signatures and handoff occur at the customer’s scheduled time with the designated dealer.
- Dealers retain control over pricing, pickup logistics and the ongoing customer relationship; Amazon supplies the interface and checkout tools.
Certification tiers (Ford Blue Advantage)
All vehicles include a multi-point inspection, warranty coverage, roadside assistance and a 14-day/1,000-mile money-back guarantee.
- Gold Certified: Up to 6 model years, under 80,000 miles; 172-point inspection; 12-month/12,000-mile limited warranty.
- EV Certified: Electric Ford models up to 6 years and under 80,000 miles; specialized 127-point inspection; 12-month/12,000-mile limited warranty.
- Blue Certified: Ford and non-Ford vehicles up to 10 years, under 150,000 miles; 139-point inspection; 90-day/4,000-mile limited warranty.
Customer experience and features
The experience is designed to mirror familiar e-commerce flows while meeting auto retail regulations.
- Filter by make, model, year and color to compare options quickly.
- View transparent, itemized pricing with vehicle histories and condition reports (as reported by the article).
- Apply for financing online; approvals and documents can be prepared in advance to reduce time at the dealership.
- Coverage includes roadside assistance and a money-back window of 14 days or 1,000 miles.
Dealer role and benefits
Dealers remain central to the transaction while gaining access to Amazon’s audience and a streamlined online storefront.
- Control over pricing, presentation, pickup and post-sale service remains with participating retailers.
- Amazon provides broader inventory visibility and digital checkout tools (as reported by the article).
Rollout and participation
The pilot starts small to validate the end-to-end process and incorporate feedback.
- Initial markets: Los Angeles, Seattle and Dallas.
- Dealer interest: Approximately 160–180 have expressed interest; about 20 are live or going live soon.
- Expansion: More cities are expected in the coming months; no nationwide timeline given.
Why it matters
The initiative targets rising demand for online used-car shopping by pairing manufacturer-backed certification and warranties with digital research, financing and scheduling tools—aiming to boost buyer confidence and convenience while preserving the dealer’s role.
What to watch next
Adoption and performance in early markets, dealer enrollment growth, and the impact on lead quality, transaction speed and customer satisfaction will determine the pace of expansion.
