Overview
The National Automobile Dealers Association is urging dealers and managers to finalize travel for its 2026 convention, emphasizing a hotel booking deadline on Monday, Jan. 12. The Show highlights expanded programming focused on practical education, leadership development, and technology, alongside an enlarged expo with more than 600 exhibitors extending into the North Hall.
Key Dates and Logistics
- Hotel deadline: Monday, Jan. 12 (booking within the official block is promoted for best rates, proximity, and convenience).
- Registration: Open via NADA’s website.
- Welcome reception: Tuesday evening at Las Vegas’ Grand Prix Plaza.
Who Should Attend
Owners, general managers, department heads, and high-performing team members. Managers are a particular focus, with programming positioned as an investment in leadership growth and team performance.
Program Focus
- Operational areas: Fixed operations, sales, marketing, human resources, compliance, and leadership.
- Emphasis on actionable takeaways: Playbooks, benchmarks, and ideas for immediate application in dealerships.
- Formats include workshops and interactive forums led by practitioners with dealership experience.
Leadership Development
NADA frames the Show as a venue for managers to learn from peers nationally and internationally, sharpen skills, and return energized—arguing this can drive stronger team performance and financial results.
Expo and Technology
The expo is central, featuring established suppliers and newer entrants showcasing tools to improve efficiency and profitability. The 2026 footprint expands into the North Hall to accommodate broader offerings, with an emphasis on automation, data tools, and integrated platforms for franchised dealers, plus hands-on demonstrations.
Networking
Attendees use the Show to connect with peers facing similar challenges, exchange ideas, and build lasting relationships. The Grand Prix Plaza reception adds a high-energy, experience-oriented setting for informal connections.
Why It Matters
As dealership operations face margin pressure, changing consumer expectations, and regulatory complexity, the Show is positioned to help leaders refine strategy, strengthen processes, maintain compliance, and leverage data to improve customer experience and results.
How to Prepare
- Register your team and confirm badges.
- Book accommodations in the official block by Monday, Jan. 12.
- Prioritize sessions across fixed ops, sales, marketing, HR, compliance, and leadership.
- Map the expo: Identify must-see vendors, schedule demos, and plan integration questions.
- Set networking goals and RSVP for the Grand Prix Plaza reception.













