Overview
Digital leaderboards are presented as a way for auto dealers to cut manual reporting time and strengthen accountability in fixed operations, according to a CBT News Service Drive segment featuring Todd Katcher of Digital Dealership System. The episode emphasized real-time visibility so teams can act on today’s results rather than yesterday’s summaries.
Time savings and accountability
- Reporting time: Stores commonly spend ~30 minutes daily compiling reports (~6 hours/week) plus ~4 hours at month end, the segment said.
- Centralization: By replacing spreadsheets with mobile/desktop leaderboards, managers can recapture hours each week and maintain consistent formats (claimed).
- Incentives: Transparent metrics tied to pay plans were cited as a lever for measurable fixed-ops gains.
What the leaderboards surface
- Advisors: Gross, saturation by service type, parts/op-code performance, and goal tracking.
- Technicians: Work-in-progress and efficiency data on the shop floor, enabling real-time workflow adjustments without leaving bays.
- Managers: RO counts, revenue, labor efficiency, top/underperformer views, month-over-month trends, and faster intervention when metrics slip.
Why not rely only on DMS/CRM?
The segment contrasted leaderboards with DMS/CRM tools that often show macro data and require extra steps to view individual performance. A single, mobile-friendly screen consolidates frontline metrics that managers and technicians check throughout the day.
Impact examples
- Revenue lift: An advisor handling 100 ROs/month at $250 per RO generates $25,000. Raising the average by $15 per RO adds $1,500 in monthly revenue while rewarding the employee.
- Multi-store visibility: Group operators can compare rooftops in real time from anywhere, focusing on same-day changes in revenue, RO counts, and incentive performance.
Adoption and culture
The episode stressed consistent use and goal-setting. Managers configure monthly targets and track daily progress; employees monitor their own metrics, reinforcing a feedback loop and a performance culture built on shared visibility.
Positioning
Advocates frame leaderboards as a practical add-on alongside existing systems, pulling in the service metrics teams watch most and organizing them for day-to-day coaching and oversight (claimed).
