Overview
BMW Group UK and Keyloop hosted a dealer briefing in Farnborough to preview Keyloop’s Fusion Automotive Retail Platform, intended to streamline sales and aftersales, connect data and workflows across the dealership lifecycle, and support dealer profitability from 2026.
Key objectives and capabilities
- Unify data and processes that are typically split across systems, reducing handoffs and response times.
- Integrate sales and service operations so information flows between functions (e.g., vehicle specs, financing, service scheduling, customer communications).
- Adopt an “experience‑first” design that simplifies transactions for customers and staff.
- Improve visibility and decision‑making by presenting consistent, actionable data inside daily workflows.
- Standardize processes across retailers while allowing local configuration to meet brand standards.
- Surface the right information at each step to cut duplication and administrative work.
What leaders said
Keyloop’s Tim Smith positioned Fusion as a framework connecting “four core operational domains” to enable a more efficient, customer‑centric ecosystem, emphasizing data visibility as fundamental to strategy.
BMW Group UK’s Mark Webster linked the initiative to BMW’s digitalization strategy, saying Fusion will support a “truly connected experience” and give retailers tools for efficiency and agility.
Scale and readiness
Keyloop supports more than 1,200 BMW and Mini locations in 55 countries and over 20,000 users, giving Fusion a base of established integrations and user familiarity that could ease adoption.
Implications for retailers
- Potential for standardized workflows and smoother handoffs between sales and service.
- Opportunities to spot cross‑sell/retention offers (e.g., maintenance plans, loyalty) via shared data.
- Less time reconciling systems; more time engaging customers.
What’s not specified
- No detailed technical specifications.
- No rollout timeline, pilot locations, or pricing disclosed.
- The “four operational domains” were referenced but not listed.
- No performance targets or adoption metrics shared.
Next steps
The session served as a working preview for BMW’s UK retail partners ahead of capabilities expected from 2026, with collaboration and further sessions implied as details are finalized.
