Overview
Vertu has appointed Andy Verrall as franchise director for BMW and MINI, filling a key leadership role created when Anthony Masterson moved to one of two managing director positions earlier this year. Verrall will lead BMW and MINI car dealership operations and take oversight of four BMW Motorrad sites and Vertu’s single Ducati location.
Scope of the role
- Lead BMW and MINI car dealership network across Vertu.
- Oversee BMW Motorrad sites in Exeter, Rotherham, Shipley and Sunderland.
- Manage Vertu’s sole Ducati site.
Experience and rationale
Verrall joined Vertu in mid-2024 as divisional sales director for BMW and MINI and has worked in the motor trade since 1998, including several years alongside the BMW and MINI brands. Chief Executive Robert Forrester cited Verrall’s brand familiarity and recent sales leadership as reasons for the appointment, describing it as part of a new management structure to sustain momentum following Masterson’s move.
Company focus
- Continuity after leadership changes.
- Maintaining high dealership standards and customer experience.
- Aligning car and motorcycle operations under a single leadership point for BMW/MINI and associated bike brands.
Statements
Verrall said he is proud to take on the franchise director role and is focused on working with dealerships to uphold the highest standards and deliver the best possible customer experience. Forrester called the role a “key appointment” and said Verrall is well placed to build on Masterson’s work overseeing BMW and MINI.
What was not disclosed
- Specific performance targets or market strategies linked to the appointment.
- Operational changes at the Motorrad or Ducati locations.
- Timing of any further leadership updates.
