Summary
Mohawk Honda describes an end-to-end, integrated workflow built on Cox Automotive tools to accelerate used-vehicle acquisition, reconditioning, and pricing. The approach centers on vAuto for stocking and appraisal, service-lane sourcing enhanced by UVEye condition scans and VinSolutions CRM follow-up, reconditioning coordination with iRecon, and risk-based pricing via ProfitTime GPS. The article characterizes this system as improving sales pace and profitability, as reported by the dealership and sponsor.
How the workflow is set up
- Stocking and acquisition: A data-driven vAuto stocking plan guides what to buy and when. At auction, buyers target low “market day supply” vehicles to align with local demand.
- Service-lane sourcing: The store says it combines UVEye scans with vAuto appraisals to create offers for qualified service customers and tracks leads in VinSolutions. The BDC reports an average 12 days from first contact to agreement, emphasizing disciplined follow-up.
- Reconditioning: iRecon provides shared visibility and accountability across managers, dispatchers, and technicians to move vehicles quickly to the front line.
- Pricing and risk: ProfitTime GPS ranks vehicles (gold/platinum/silver/bronze) to guide hold time and pricing aggressiveness, balancing margin potential against market risk.
- Connected visibility: Appraisals, scans, recon steps, pricing guidance, and customer follow-up are linked, so managers can see status and next actions across departments.
Claims and attributions
The piece is labeled sponsored content by vAuto and reflects Mohawk Honda’s account. It does not provide independent performance metrics (e.g., days to turn, gross per unit, closing rates) before vs. after integration.
- Improved sales pace and profitability in the preowned department.
- Roughly 120 daily service visits and nearly 40 vehicles acquired monthly from service-lane interactions.
- iRecon-driven accountability speeds time to front line.
- Reduced bottlenecks produce faster turn and profit by listing sooner.
- ProfitTime GPS enables “smarter, more profitable” pricing and hold decisions.
Key takeaways for dealers
- Use data-led stocking to target low market-day-supply vehicles and buy competitively.
- Diversify sourcing via the service drive with condition scans and CRM-backed follow-up.
- Coordinate recon with shared task visibility to compress time-to-market.
- Apply risk-based pricing frameworks to balance turn and gross while avoiding stale inventory.
