Summary
Alpine Automotive Group acquired Len Lyall Chevrolet in Aurora, Colorado, rebranding it as Alpine Chevrolet at 14500 E. Colfax Ave. The move marks Alpine’s first Chevrolet franchise and expands its Front Range footprint to five dealerships serving Aurora and the Denver metro area. Terms were not disclosed.
Strategic rationale
- Advances Alpine’s plan to grow along Colorado’s Front Range and diversify its brand portfolio.
- Builds on two decades as a General Motors dealer, leveraging experience from Alpine Buick GMC and Alpine Buick GMC South.
- Targets sustained regional demand, particularly for trucks and SUVs, including Chevrolet’s broad SUV lineup.
- Seeks to preserve the legacy and customer trust associated with the long-standing Len Lyall name while applying Alpine’s people-first operating model.
Operations and integration
- Continued operations at the Colfax Avenue location under the Alpine Chevrolet name.
- Commitment to support the existing workforce and maintain established customer relationships.
- Access to shared resources across Alpine’s network, with standardized processes for sales, service, and customer experience.
- Sales to include new Chevrolet models; services to include GM parts and service; used-vehicle sourcing and finance to tap Alpine’s broader capabilities.
- No disclosed timelines for signage changes or facility updates; no details provided on staffing changes, investments, or sales targets.
Network and brand mix
- Alpine now counts five dealerships in the Front Range/Denver market.
- Founded in 2005, Alpine Automotive Group operates seven dealerships across Colorado, Illinois, and Oklahoma.
- Franchises span Ford, Toyota, Nissan, Buick, GMC, and now Chevrolet.
Performance track record (as cited)
- Alpine reports its Buick GMC stores are consistent sales/volume leaders in Colorado.
- The company cites earning 11 GM Mark of Excellence awards across sales and service.
- Alpine describes its growth playbook as turnaround-focused, with acquired stores achieving triple-digit year-over-year growth and frequent top-10 national rankings in their first year under the group.
Notable claims from the announcement
- Alpine is Colorado’s largest woman- and minority-owned auto retailer.
- Performance recognitions with GM informed the decision to add a Chevrolet franchise.
- Strong regional demand for Chevrolet SUVs and broader truck/SUV strength will support the new store.
- The expansion deepens Alpine’s reach in Aurora and the Denver metro, totaling five local stores.
- Past acquisitions under Alpine’s turnaround model yielded outsized growth and national top-10 rankings in year one.
- Alpine’s GM franchises have earned repeated recognition; the group highlights deep familiarity with GM inventory, incentives, and service standards.
- Industry honors include the 2021 Toyota Motor President’s Award; leadership recognitions for CEO Ivette Dominguez Drawe; and a claim of being named Colorado’s best consumer business.
- Company-led philanthropy and partnerships have helped raise millions for community members in need.
What’s next
- Alpine will focus on integrating the Aurora store into its Front Range network while maintaining local team continuity and customer relationships.
- The group plans ongoing community involvement and support programs aligned with its people-first approach.
