Summary
Warranty Solutions Group is expanding its telesales operation to support dealer warranty upsells and is preparing to launch in Spain, its first European market. The company is growing its telesales team from seven to 20 to handle warranty discussions on behalf of dealerships, allowing showroom teams to focus on vehicle sales.
Key facts
- Telesales headcount scaling from 7 to 20 to meet rising demand.
- Spain selected as the first step in a broader European rollout.
- Dealers can refer customers directly for warranty conversations or use the team as overflow support.
- Emphasis on consistent service, compliance, and customer experience across markets.
- No disclosed timeline for hiring pace or further European markets.
Why it matters
The expanded telesales capability aims to streamline dealership workflows, maintain a consistent warranty message, and boost ancillary revenue without pulling sales staff away from closing vehicle deals.
What changes for dealers and customers
- Dedicated resource for product explanations, pricing, and sign-up steps.
- Flexible operating model: full handoff or supplemental support during busy periods.
- More predictable outcomes and throughput on the showroom floor.
Expansion drivers
Growth is being led by dealer demand, including U.K. clients that have relocated or expanded into Europe. The company plans to replicate its existing model while aligning with local regulations and maintaining compliance and service standards.
Outlook
The company views the enlarged telesales function as core infrastructure to scale domestically and internationally. While additional markets were not named, Spain serves as a proving ground for cross-border operations with existing clients.
