Webinar overview
Digital Dealer is hosting a practical discussion on aligning digital retail tools with dealership operations, emphasizing clear workflows from pricing to delivery. The session aims to close the gap between online retail software and the realities of showroom and F&I processes.
Date/time: Tuesday, Jan. 27, noon Eastern.
Core focus areas
- Where technology providers and dealers talk past each other, leading to mismatched features and expectations.
- How digital workflows can unintentionally amplify in-store inefficiencies (duplicate data entry, brittle handoffs, rigid steps).
- Design principles for tools that fit dealership processes and reduce friction from the first “pencil” through delivery.
Why it matters
As digital retail adoption grows, stores need platforms that support the full sales pipeline without adding labor or confusion.
- Transparency: Clear pricing and payment structures that customers understand and staff can uphold.
- Integrations: Seamless data flow across CRM, desking, F&I, DMS, and inventory systems to eliminate rekeying and errors.
- Pencil-to-delivery continuity: Early terms should carry through to contracting and handover to maintain trust and speed.
Agenda highlights
- Analysis of the “retail gap” between dealership needs and how products are built and sold.
- Deep dive on friction points when online journeys meet in-store operations.
- Roadmap for “designing for alignment” across dealer processes, customer journeys, and OEM requirements.
Speakers
- Michael Gaiter, General Manager, Hoover Volkswagen Lithia Springs — in-store perspective on where digital platforms help or hinder sales and delivery.
- Adam Bruttell, National Sales Director, Americas, NETSOL Technologies — experience implementing retail and finance solutions with OEMs, lenders, and dealer groups.
Who should attend
Dealership leaders and operators seeking to streamline sales execution and manage technology ROI.
- Dealer principals and general managers
- Sales and F&I managers
- Operations and technology leaders
Expected takeaways
- Methods to surface dealer requirements earlier in product design and deployment.
- A prioritized view of integration targets to remove redundant steps and logins.
- Approaches to embed transparency in pricing and payments that withstand handoffs.
- Practical steps to ensure pencil-to-delivery continuity and reduce cycle times.
Logistics
- Date/time: Tuesday, Jan. 27, noon Eastern.
- Registration is available via the Digital Dealer website.
