Overview
Ram is using a new 650-horsepower, supercharged street truck developed with Fox Factory and Mopar to test demand for a factory-built sport truck. CEO Tim Kuniskis told The Drive that early feedback has exceeded expectations, but he emphasized that no production decision has been made.
Key takeaways
- Market test: The Fox Factory–Mopar collaboration centers on an on-road, supercharged 650-hp build to measure interest in a street-focused Ram.
- No commitment yet: Kuniskis declined to confirm a production model or a street-tuned variant of an existing truck (e.g., reconfiguring the TRX), saying Ram is still evaluating.
- Early reception: Initial response is stronger than anticipated, supporting the case that a street truck could fit the lineup.
- Current gaps: Ram is not offering a single-cab street truck or a 6.4-liter Hemi V-8 in the 1500, and has reportedly ruled both out for now.
- Buyer overlap: Kuniskis argues muscle-car owners frequently also own light-duty pickups, expanding the potential audience for a performance street truck.
- Brand direction: Any enthusiast-oriented model would likely carry SRT branding and draw on Ram’s heritage (e.g., SRT-10, Rumble Bee).
- Competitive context: Rivals are exploring street-minded pickups, and recent awards and interest suggest momentum in the segment.
Why it matters
Trucks outsell muscle cars by a wide margin, and the shrinking muscle-car field may shift performance buyers toward pickups. Strong early feedback on the Fox Factory–Mopar project indicates room for a street-oriented Ram that targets this overlapping customer base.
What’s next
- Ram will watch how the Fox Factory program performs and analyze data before deciding on a factory-built sport truck.
- If approved, expect SRT branding and street tuning rather than off-road hardware.
- There is no timeline, and Ram has not reversed its stance on a single-cab sport truck or a 6.4L Hemi in the 1500.
