Overview
According to The Drive, Ford’s compact Maverick had its best U.S. sales year in 2025 with 155,051 units, more than double the midsize Ranger’s total. Both nameplates grew year over year, with the Maverick up 18.2% and the Ranger rebounding 53.6% as supply normalized after its platform changeover.
Key sales figures and context
- Maverick (2025): 155,051 units; continued annual lead over Ranger since 2022.
- Ranger (2025): Sales improved sharply year over year; still well short of Maverick’s volume.
- 2024 comparison: 131,142 Mavericks vs. 46,205 Rangers, a gap shaped by the Ranger’s model transition.
- Segment leaders: Toyota Tacoma dominated U.S. midsize with 274,638 sales in 2025; in compacts, Maverick topped Hyundai’s Santa Cruz.
What boosted the Maverick in 2025
- New configurations: Added hybrid all-wheel drive, pairing efficiency with traction previously limited to nonhybrid models.
- Personalization: Introduced the Lobo variant aimed at owners who modify their trucks.
- Value positioning: Starts at $29,840 including destination; The Drive notes the average new-vehicle transaction price is about $50,000, framing the Maverick as relatively accessible.
Ranger’s role and recovery
The Drive characterizes 2025 as a clearer read on the Ranger after its 2024 transition. While it trails Maverick in volume, the Ranger offers enthusiast-focused hardware—most notably the high-performance Ranger Raptor—providing a distinct halo within Ford’s truck lineup.
Broader takeaway
The results underscore steady U.S. demand for smaller, less expensive pickups that emphasize everyday usability and efficiency. With Maverick momentum and Ranger recovery, Ford adds incremental volume below the full-size F-Series as competition intensifies for entry-level and value-minded truck buyers.
